The Power of an Open Sign!8709786
If you have a small business then it is extremely important that you have an open sign hanging in the window of your business. Open signs let people know your open. Some small business owners just settle for placing there hours on the door. The issue with that is that unless your right in front of your shop you are unable to see these hours.
An open sign can be noticed from a distant. If a possible customer is driving by, they can see from the street that you are open. Otherwise, they will just pass by your business and look for the subsequent business.
Open signs attract interest due to their bright lights. The majority, if not all, open signs are either neon or LED. This is for the sole purpose of attracting attention and getting individuals to come into your business.
Just think about it. If you are driving down the street in the evening and you see a large read sign that says open, that will catch your attention.
Open signs are so potent. You are literally leaving money out there for another business to get if you do not have an open sign.
Most of the time an open sign is the only indication that you are open for business. Hundreds or perhaps even thousands of potential customers drive past your business every single day. Many most likely have no clue your open because they do not see an open sign. Therefore they do not quit.
An open sign is like a unique invitation inviting everyone to come in. If they do not really feel invited then they probably won't come in.
You want to invite as many individuals as possible into your shop. Why? Because the much more people that come in your store the more money you will make.